Ranks denise morrison was the chief executive of campbell soup company until retiring abruptly on friday. Meet the sisters who shattered the ceo glass ceiling. Denise morrison quits as campbell chief, further cutting female c. In a 2008 advertisement for campbells soup, a lesbian couple and their young son smile as they gather around a bowl of hot butternut squash bisque. How denise morrison took processed food icon campbells on. Morrison also bought plum organics, a babyfood maker company. The ad, entitled home for the holidays and placed in the advocate, an lgbt magazine, promoted campbells swanson chicken broth as the perfect base for soups. In aerospace industry, female executives soar to top. Yes, denise morrison was more than ready to become the first female ceo of campbell soup when she was tapped five years ago. After eight years in preparatory roles at campbell, morrison became ceo in 2011, the 12th chief executive in campbells history and the first woman to hold the job. Campbells ceo denise morrison says her father, a telecom executive, prepared his four daughters to succeed in business. When denise morrison took command of food giant campbell soup co.
One of his favorite anecdotes is about the time he lost his job with a big mortgage to pay and a young family at home to support. Why did campbells ceo denise morrison leave trumps business council. She started honing her business skills when she was child, and she grew up to help shape an industry that faces a significant shift in what its customers want. Female ceos like denise morriso, mary barra say dads advice helped them shatter glass ceiling all children are shaped by their parents, but a father can have a particularly weighty influence on a daughters career path, explains new york.
Campbell soup ceo makes three predictions about the future. The importance of female ceos as told by a father of three daughters. When bolthouse was put up for sale in 2012, she bought it. While eating, barry talks about what happened to him a few nights ago. Not morrison, 62, chief executive at campbell soup co. She has a unique style of writing smalltown love stories which are very heartwarming. The second session of tedwomen 20 features talks from sisters and ceos maggie wilderotter and denise morrison, rupal patel and more. By that point her younger sister maggie wilderotter was already a pro at. She was hired as ceo of frontier communications back in 2006.
The two belong to an elite collection of siblings with powerful. His dog was named dog, his cat was named cat and so on. November 15, 20 grounded leader of the week denise morrison. This comes during a new era for ceos and when chief executive turnover is the highest in nearly a decade. Leadership is a family affair for denise morrison, ceo of campbell soup. Campbell soup ceo supports lgbt rights as an ally out in. Two of the best published books of denise hunter are convenient groom and dancing with fireflies. By that point her younger sister maggie wilderotter was already a pro at running a big business. Campbell soup for the soul and business tips for women by. One day, the mans sister was having twins and in a. How ceo denise morrison is getting campbell to think. Morrison s younger sister maggie wilderotter, who became a ceo about 15 years ago and now runs frontier communications, observes that denise is. Denise morrison and maggie wilderotter are in a sisterhood beyond the one they shared growing up in the sullivan household in elberon the ceos of campbell soup and frontier communications. Her sister, maggie wilderotter, is chairwoman and ceo of frontier communications, one of.
Born to be ceosecrets of campbell soup ceo, denise morrison denise morrison was born in elberon, new jersey, and is one of four sisters who have all enjoyed successful business careers. In her first year as ceo, morrison has gained support from an accomplished sibling. Even as a little girl, she knew she wanted to be the boss. Campbell soup company has been around for more than 140 years. Her sister, maggie wilderotter, is ceo of frontier communications. Morrison born january, 1954 is an american business executive who served as president and chief executive officer of campbell soup company from 2011 through 2018. Now denise morrison, ceo of campbell soup, is tasked with pushing a centuryold brand to be a tastemaker rather than trend follower. Two friends, barry and larry, meet up at the restaurant for lunch and order some food. I decided to share the information and inspiration i received from ceo denise and the influential experts that joined me in this experience. I felt definitely connected to ceo denise in that she believes in work life integration, dialogue, and deep connection.
Denise morrison quits as campbell chief, further cutting. She happens to be ceo of publicly traded frontier communications corp. After seven years as ceo and 15 years total with campbell soup company, denise morrison retired abruptly last month on the heels of a disappointing quarterly financial report. Morrison is the nowretired former ceo of the campbell soup company, a position she rose to after more than 30 years working in the consumer foods business for several large companies. Here youll find current best sellers in books, new releases in books, deals in books, kindle ebooks, audible audiobooks, and so much more. The importance of female ceos as told by a father of. Denise morrison president and chief executive officer, campbell soup company. Campbell soup ceo denise morrison abruptly steps down. When denise morrison took over the top job at campbell soup. Campbells soup ceo denise morrison and her little sister maggie wilderotter runs frontier communications, a multibilliondollar communications company. She is adored by the readers all over the world for her different kind of books.
Her father expected morrison and her three younger sisters to read at least one book each week and then present a written or. Named the 21st most powerful woman in business by fortune magazine in 2011, morrison was elected a director of campbell in october 2010. The book provides a wealth of information on suggested websites, companies, organizations, associations and other contacts for all types of business start ups. Sister act siblings share perspectives that got them to. Even at age 12, morrison knew she wanted to run a business someday. Campbells president and ceo denise morrison and maggie wilderotter, ceo of frontier communications who is denise s sister, were all hired away from other companies. Former campbell soup chief executive officer douglas conant learned early on in business that when it comes to effective leadership, its the small stuff that matters. Meet the sisters who shattered the ceo glass ceiling hartford business journal. It can be used as a step by step manualformat for starting your own business. Denise morrison, the ceo of campbell soup since 2011, abruptly announced her retirement friday, effective immediately. Morrison, 60, is also one of just 25 female ceos in the fortune 500.
In their new book uplifting leaders who happen to be women, barb brown and margie flynn capture advice and insights from 25 of the nations most accomplished and influential women in business a regularly named leader to the fortune and forbes most powerful. The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch. Tomorrows ceos will be increasingly female, and will have. Campbell soup needs a rulebreaker ceo fast company. The sullivan sisters were featured in a 2007 wall street journal article, raising women to be leaders. Denise morrison was named president and ceo of campbell soup co.
He also brought them to the library each saturday and assigned them book. Denise morrison is among the most reputable chief executives in the world and the president and ceo of campbell soup co is the only woman to make the cut. Her younger sister, maggie wilderotter, later also became chief executive of a fortune 500 company, and for a time they were two of just 24 women with this title. How ceo denise morrison is getting campbell to think outside the can. Denise morrison became ceo of campbell soup in august 2011. Two sisters from new jersey werent scared to take a sledgehammer to the glass ceiling in the business world. When denise morrison joined campbell soup as ceo in 2011, she had a another strategic plan, and that plan was to create a new innovative culture that would address the changes in the marketplace.
Her sister maggie wilderotter, ceo of frontier communications, holds that honor as well. In order to understand how people use our site generally, and to. Maggie wilderotter is chairman and ceo of frontier communications. Campbells ceo denise morrison thinking outside the can time. Named the 21st most powerful woman in business by fortune magazine in 2011, morrison was elected a. Tomorrows ceos will be increasingly female, and will have different skills than todays ceos. Maggie wilderotter was the chief executive of frontier communications for more than a decade her sister, denise morrison, is the current president and. When denise morrison was growing up, most women who didnt want to be stayathome mommies or secretaries thought they might be nurses or teachers.
I especially like the sister ceo examples of other successful black womens business strategies. At the 2016 conscious capitalism ceo summit, whole foods founder and ceo john mackey shared a surprising fact as he introduced campbell soup companys ceo, denise morrison. Denise morrison, soon to be ceo of campbell soup, often gets advice from her younger sister who happens to be a ceo herself. Campbell soups denise morrison on how she rose through. According to denise morrison, campbell soups ceo, an increasing number of consumers are looking for genuine and authentic food. Both are among a rare group of women to achieve ceo status in corporate. Denise morrison campbell soup company s first female ceo may 20, 20 pink notes off. When morrison took over the sale of campbell soup was going down, with a drop of over 18%. You can lead the change or be a victim of change denise morrison, one of only 21 women to lead a fortune 500 company, talks about social.